Brand-Aid Workshop

From Business to Brand
5-Week Program | Thursdays, 10:00–11:30 am | 30ml Café, Hilversum

- Program -

Workshop Overview

This small, interactive workshop is designed for entrepreneurs who want to take control of their brand. Across five sessions, you’ll build the foundations of your brand story, identity, content strategy, and social media system, with guidance from a legal specialist on compliance essentials.

By the end of the program, you’ll leave with practical tools, fresh ideas, and a clear path to strengthen your brand’s visibility and recognition.

Session 1 – Brand Story

Define the core of your brand.

From mission statement to tagline
Identify what matters most to your audience
Clarify your unique position and differentiation
Practical exercises to articulate your brand story

Session 2 – Brand Identity

Visual elements that reflect your brand.

Logo, color palette, and fonts
How to choose elements that fit your industry and stand out
Understanding visual consistency across online and offline channels

Session 3 – Content Strategy

Shape your brand messaging across platforms.

Define your tone of voice for website, marketing materials, and print
Align content with your brand story and values
Tips to plan content that connects with your audience

Session 4 – Legal Essentials

Know the basics to stay compliant.
Guest Speaker: Dr. Fanny Cornette, Legal expert

GDPR, privacy policy, and general terms of sale
Practical guidance from a guest legal specialist
How legal requirements influence your website and marketing content

Session 5 – Social Media System

Workflow and content creation.

Create a rhythm and system for posting consistently
Tools and templates to simplify content creation
Align social media with your brand story and identity

Who This Workshop is For

Entrepreneurs with an active business (any stage: beginner, rebranding, light brand refresh)
Registered entrepreneurs preparing to launch their first business
Those who can commit to all 5 sessions