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Thoughtful Strategy.
Impactful Branding.
In today’s digital landscape, branding is no longer just for big corporations—even the smallest businesses are expected to have a cohesive, professional presence across every touchpoint.
With AI-driven design, social media, and an increasingly competitive market, standing out requires clarity and strategy.
As a business owner, you juggle many roles, but branding isn’t just another task—it’s a powerful tool to attract the right clients and drive your business forward.
With the right strategy, every decision you make strengthens your brand’s impact.
Building a brand. Intentionally.
I work with entrepreneurs across industries who need a dedicated brand consultant to shape their visual identity and oversee execution.
From crafting a strategic foundation to ensuring alignment across designers, photographers, social media managers, and content creators—I make sure every touchpoint reflects your vision and connects with the right audience.
For solopreneurs and micro-businesses, I offer tailored 1:1 guidance, providing customized solutions like website development, social media templates, and hands-on tutorials.
Whether you're launching a new brand or refining an existing one, I work with you to build a clear, consistent, and compelling brand presence.
Want to see how it all comes together? - Explore my services and find the right fit for your brand.
My brand consulting services are designed to help you define and refine your brand strategy, ensuring consistency across all touchpoints and effectively communicating your unique value proposition to your target audience.
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Get a focused session to define your brand, refine your messaging, or navigate a rebrand with expert insights and actionable next steps.
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Develop a strong foundation with a clear mission, messaging, and visual identity, backed by a structured brand strategy book for consistency.
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Work with me over 12 weeks to implement your brand strategy, ensuring everything aligns seamlessly across content, design, and marketing.
HEY, I'M DANIELLA
I'm a brand consultant and strategist dedicated to helping businesses build intentional, impactful brands.
After years of working in branding, print design, and social media marketing, I combined my expertise with my passion for supporting small businesses and launched Brand-Aid as a solopreneur agency.
My role goes beyond aesthetics—I develop strategic brand foundations and oversee execution, ensuring every branding decision aligns with your business goals.
Whether you're scaling your brand or need hands-on guidance, I provide the clarity and direction to make your brand work for you.
LET'S HOP ON A CALL
Tell me all about your business and we will turn your vision into a thriving brand.
Frequently Asked Questions
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What does a brand consultant do?I help develop and refine your brand strategy, ensuring that your messaging, visual identity, and positioning align with your business goals. I also oversee the execution of your branding by working with designers, photographers, social media managers, and other professionals to ensure consistency across all touchpoints.
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How is this different from hiring a designer or social media manager?A designer focuses on creating visuals, and a social media manager handles contentābut without strategy, these elements can feel disconnected. My role is to ensure that every branding decision is intentional and supports your business growth. I act as the strategic lead, so you donāt have to figure it all out alone.
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Do you also handle marketing?Iām not a marketer, but I build the brand foundation that supports your marketing strategy. I ensure that your brand is structured with marketing in mind, so when you invest in ads, content creation, or campaigns, your branding is already strong, making your efforts more effective.
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Do you also offer design services?While my focus is on brand strategy, I do offer light design services for solopreneurs and micro-businessesāsuch as one-page websites, social media templates, and brand kits. These are designed to be easy to use and maintain, so you can confidently manage your brand moving forward.
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What am I left with after the consultation?Beyond a clear, actionable brand strategy, youāll receive a brand bookāa document that outlines your brand identity, messaging, and guidelines. This acts as a roadmap for you and any future professionals you work with, ensuring your brand stays consistent as you grow.
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What if I already have a brand but need help refining it?If your brand isnāt working the way you want it to, I can help you audit, reposition, and refine your strategy. This could mean redefining your messaging, updating your visual identity, or ensuring consistency across platforms to attract the right audience.
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What if I want to start a business but donāt know all the answers yet?Thatās completely normal! Many of my clients are in the early stages of their business and need help defining their brand. I guide you through clarifying your vision, identifying your audience, and building a brand strategy, so you have a clear direction even before launching.
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How do I get started?Letās start with a conversation. Explore my services to see how we can build a strong, strategic brand for your business.
I get these questions all the time, and I just want you to know—it’s okay to ask. You’re not supposed to have all the answers when it comes to branding (that’s my job!). Whether you’re just starting out or refining your brand, here are some of the most common questions I hear.
Got more questions?
I’m here to answer them!
Send me a message, and jump on a call to chat about your brand and see how I can make things happen for you.
