Brand Aid / collaborations
Brand strategy and direction for studios, teams, and independent projects.
I step in where things are still undefined.
Before design settles. Before decisions harden.
My role is to give shape to what is often still instinct, scattered input, or conflicting ideas.
To turn that into something a team can work with without second-guessing every step.
My background sits between editorial design, brand work, and translation.
That means I read between lines, not just briefs. I notice where language, visuals, and intention fall out of sync.
I work independently.
Setting the course before execution begins.
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selected work, approached through the challenges they presented:
The Greasy Spoon
Adapting a British cultural staple to a Dutch and international audience, without losing its character.
Led from early concept.
Defined direction across identity, space, and future use.
Held consistency across collaborators.
Messaging, Positioning and Identity
Interior Consultation
Tone of Voice
Messaging, Positioning and Identity
Natalia's Kitchen
A strong local presence translated into digital form, carrying the same quiet confidence and sense of community.
Worked from what was already there.
Refined tone, structure, and consistency.
Aligned space and digital expression.
Website design and content development
Website design and content development
Website design and content development
Website design and content development
De Woensdag
Balancing two audiences, employer and employee, without reducing either to a function.
Built from the ground up.
Structure, tone, and direction defined early.
Used across collaborators without friction.
Logo Design
Logo Design
Web Mockup
Logo Design
Janita Janssen
Positioning yoga as an expression of a wider philosophy, rooted in movement, place, and lived experience.
Shifted from fixed to mobile.
Built a structure that moves across locations.
Prepared for expension.
Ingunn Forde
Articulating a personal transition, mirrored in the journey offered to clients through body and mind.
Clarified direction.
Translated abstract work into tangible form.
Created coherence without reduction.
Camilla Degerth
Shaping a broader offer through narrative, drawing on landscape, origin, and a sense of belonging beyond place.
Developed from personal history.
Designed for both intimacy and scale.
Allowed the work to expand without losing its core.
no two projects begin the same.
nor do they require the same conditions.
Messaging, positioning, and identity hold every project in place.
The process begins with the owner.
They know the business in a way no document can.
I take that knowledge and shape it into direction.
Through careful questioning and close reading of the business, I curate what is often unformed and translate it into direction others can carry forward.
